As a result of the digital transformation, most of us became the excessive users of digital products and platform. Along with the heaviest consumption of social media, we also have given our personal information, data and access to our social networks in many places for various purposes.
The biggest challenge of digitalization is the safety and security of our information like -PII (personally identifiable information), transactional details, demographic, sociographic, technographic, behavioural data of users and so many other categories. All these data has been used by various companies, for example, to create tailored marketing campaigns that enable individualization into the business processes.
Sustainability of any business depends on the revenue it generates and the profit it makes. As the competition became more, companies are forced to understand the users or audience in-depth to monetize and cater them better. It basically gave them a cutting edge in the market by increasing the performance through optimisation, predictability, individualisation, cost reduction etc.
In addition, sometimes the user data even end up in the dark web which is more vulnerable to users By giving permissions to various apps and websites, or without the proper protection, we are actually opening up the door to the world to steal our data and track whatever we perform online.
Data has collected from an internet user in many ways such as through social media access, cookies, fun games in the social network channels(for example, d*****e in facebook helps users to find out their matching character to a movie star role, etc)
As each element of data is very important and sensitive, it is critical to secure whatever we do online. Because none of the users doesn't know how this data will be used and for what purpose and where it will be ended up.
How do we secure our Data online?
There are many ways in which we can protect our user data and information online from hackers and others. For example,
1. Install proper protection application/tools on your machine.
2. Do not provide the complete details on any social network sites.
3. Do not play any kind of data sharing games on social network sites
4. Clear the Cookies installed on browsers
5. Read the permissions carefully before authorising anything.
6. Use Secure browser for banking and transactions
7. Do not install pirated versions third party applications
In spite of making our life more easier and connected, the online medium has a lot of dangerous and vulnerable or dark side issues that has to taken care of to stay away from the troubles.
7. Do not install pirated versions third party applications
In spite of making our life more easier and connected, the online medium has a lot of dangerous and vulnerable or dark side issues that has to taken care of to stay away from the troubles.
Data has become the base for all the modern business decisions and actions. And the data collection and analysis became much easier than ever. So the essentiality of protecting the information in online become unavoidable.
